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Minutes
of the DMTF Board Meeting
February 6,
2003, DMTV Studios
Present at the meeting were Pete Glaser,
President, and the following other members of the Board: Jack Batzler,
Nicole Holliday, Joanne Price, Ingrid Hoffmeister, and Herb Turner.
A quorum was present.
A guest and potential new member of the Board, was
present, one Connie Anderson, a resident of Del Mar. Jack Batzler was
voted in as the current secretary, note taker, and chief bottle washer
by an overwhelming margin of 5 to 1.
He reluctantly accepted this honor, only on the basis of a
guarantee that “some day” he would be relieved of this awesome
responsibility.
The following business was conducted:
1. The minutes of the previous meeting (2 January
2003) were unanimously approved.
2. Financial reports were discussed. The balance
sheet shows the assets of the foundation.
There are no liabilities. On the Profit and Loss statement, there
is added income from the sale of DVDs (a Walk in the Park) that is yet
to be recorded.
3. Reinvestment opportunities for current
investments, held mostly in CDs, were discussed.
These options include (1) reinvesting in CDs offered by First
Fidelity, (2) investing in a Money Market account with World Savings, or
(3) investing in CDs offered by Security First Guaranty.
Pete and Joanne will investigate the options and report at the
next meeting.
4. Budget Refinement was then discussed. The Profit
and Loss Statement is used for tax purposes, not necessarily for
tracking the utilization of funds. This is done on an accrual basis. The
Spread Sheet data is an outside accounting system to keep track of what
monies are budgeted, paid, and still due to be paid (tracking the
utilization of funds). If
obligated funds represent work not yet completed at the end of the year,
there will be carry-over of some portion of the obligated (but not yet
earned) funds. In order to avoid “double counting” it was determined
that we would carry over what was not yet spent, on a cash basis, into
the following year, and probably title it in a different way so as not
to confuse it with funds obligated in that year.
5. Grant Status held nothing new, as it had not
been updated. There is one
Grant request from Maria Gardiner, for an educational show on “What
inspired the Artists of Del Mar”, to be taped within the next two
months. Hopefully, it will be a pilot program, inspiring others to do
similar shows in the future. The total budget was listed as $500.00. A
grant was approved by the Board for $400.00.
As a matter of note, grants are normally approved for a six month
period (for completion of the project), however special circumstances
may allow an extension of that time. The DMTF approves what is to be
done, but not the actual content of the program. The key is value to the
community. Ingrid desires
to see a previous related show. Joanne
highly endorsed this type of effort.
6. The next subject area discussed was fund
raising. Many ideas were raised at a special meeting held at Nicole’s
house about two weeks ago. Consensus
was that the first effort (and potentially the greatest return on
invested effort) should be expended in a well organized calling
campaign. The Board endorsed Nicole’s “Group 66” overall concept,
“building community through communication”, which includes levels of
recommended donations with appropriate recognition, and starts with a
calling campaign. The goal is $20,000.00 this year. The effort must be
scripted, with specific targets, have significant PR coincident with the
campaign, and may require up to six months of pre-planning. Connie
Anderson has previous experience in this type of work and provided her
thoughts on the subject. She agreed to write up a planning schedule and
come up with a formula for determining the right funding goal. A
properly planned and executed initial fund raising campaign such as this
can avert other expensive and labor intensive efforts, and if properly
executed, cast a favorable effect for follow-on “annual” campaigns.
A successful “calling campaign” may be followed by a mailing that
includes a list of people that have already contributed. Other
additional ideas included an event such as a 6.6km run, and a “walk of
fame” or “wall of fame” that perpetuates inscriptive personal
recognition to donors (similar to the Powerhouse bricks), but it was
unanimously agreed that the initial effort should be the calling
campaign.
7. Discussion of the ad hoc committee on
programming followed. This
committee includes Nicole, Ingrid, and Joanne.
There are four programs now, with six more expected by April,
including “Riding along with the Sheriff”, “A walk on the wild
side”, two combined Powerhouse concerts (taped previously), and three
continuing programs (Stairway to Fitness, Del Mar Life, and Producer’s
showcase). Future events are coming as well.
The goal is full programming on Channel 66.
Herb Turner stated that there is an opportunity to get good
additional material to fill the time slots for Channel 66 by researching
Public TV sites nationally.
8. Connie Anderson accepted a position on the Board
and this will be confirmed at the next scheduled meeting.
9. As a matter of note, Ingrid is leaving for three
weeks starting 21 Feb, and Joanne will miss the next meeting.
Joanne will forward her financial statement to Pete prior to the
next meeting, to be held on Thursday, 6 March at the TV facility.
J. R. Batzler
Addendum: Comment on item # 7
There was and ad hoc committee to select the new
webcast programs, that was formed at the last meeting.
Ingrid , Nicole and myself made up that committee.
What was discussed at this meeting was a committee
to select programming from outside DM to be shown on CH 66.
The volunteers for that committee were Joanne,
Nicole and Ingrid.
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